[Case 02]
Redesigning a Biotech Website for Clearer, More Trustworthy Communication
Biotech / Healthcare
Clearer Biotech Communication for Every Audience
Redesigning a Biotech Website Through Research-Driven UX and Visual Design
[Project Overview]
Neuropeutics is an early-stage pharmaceutical company developing targeted therapies for neurodegenerative diseases. Our team redesigned its website to make scientific information easier to understand, improve navigation, strengthen credibility, and support long-term audience engagement through a newsletter feature.
[Problem Statement]
The original website had unclear information architecture, weak content hierarchy, inconsistent visuals, and low search visibility. These issues made it harder for users to understand the company’s mission, reduced confidence, and weakened trust during first impressions.
[Industry]
Biotech / Healthcare
[My Role]
UX Researcher & Designer
[Platforms]
Responsive Website
[Timeline]
January 2026 – March 2026
[Process]
[01] Research & Discovery
Gathered research insights through surveys, heuristic evaluation, secondary research, and content audit.
Identified pain points around unclear IA, weak hierarchy, accessibility, and content readability.
Reviewed audience needs across scientists, investors, patients, advocates, and general public users.
[02] Insights
Users needed clearer structure to understand complex scientific information quickly.
Dense technical content made the website feel harder to read and navigate.
Visual inconsistency and weak hierarchy reduced credibility and user trust.
[03] Design Solution
Restructured the website IA to make key information easier to find.
Created a cleaner visual system with consistent typography, colors, and components.
Added newsletter touchpoints and success states to support user engagement.
[04] Testing & Iteration
Used heuristic evaluation and feedback to identify IA, accessibility, and UI issues.
Refined content layout, card styles, navigation, and broken interaction elements.
Standardized components and improved accessibility across the redesigned prototype.
[Outcome]
Delivered a high-fidelity website prototype.
Improved clarity, navigation, accessibility, and visual consistency.
Strengthened credibility and created new opportunities for audience engagement.
[Key Learnings]
Clarity builds trust
Breaking complex scientific content into clearer sections helped make the website feel more approachable and credible.
Research guides design
Information gathering and evaluation helped us identify key issues in navigation, hierarchy, accessibility, and content structure.
Consistency matters
A unified visual system improved readability, accessibility, and the overall professionalism of the website experience.